The Mercedes-Benz EQE350 SUV has been a standout in the electric vehicle (EV) market since its arrival in 2023. While South Africa’s EV segment remains niche, the EQE SUV’s refined approach offers a compelling proposition for those ready to embrace the electric revolution. Combining the brand’s hallmark luxury with the progressive edge of electrification, the EQE SUV competes with heavyweights like the BMW iX and Audi e-Tron, yet brings its unique flair to the road.
One of the EQE350’s most striking characteristics is its commanding presence. Measuring 4,863 mm in length and tipping the scales at over 2,500 kg, the large SUV is all Merc, with the added distinction of its obvious all-electric nature. Despite its considerable weight, the EQE doesn’t feel cumbersome. It is also surprisingly agile thanks to its dual-motor, all-wheel-drive setup producing 215 kW and 765 Nm. Immediate torque delivery and a low centre of gravity, courtesy of its underfloor battery, ensure a planted and responsive drive.
Over the past month, the EQE SUV has seamlessly transitioned between different roles in our daily lives – from the morning school run to business meetings and weekend shopping trips. Its versatility and the near-silent cabin environment make it an exceptional companion for city and suburban living.
EQE SUV VS EQE SEDAN
Although this article focuses on the EQE SUV, it’s worth noting that, like its ICE cousin (the GLE), the EQE SUV also has a sedan version built on the same platform. While the SUV shares its underpinnings with the sedan, the two differ significantly in character.
Similar to how Mercedes-Benz differentiates the E-Class from its GLE relation, the EQE SUV offers more space, a higher driving position, and a greater sense of versatility. The EQE sedan, in contrast, focuses on a lower, more aerodynamic profile, offering a sportier, more road-hugging experience. With its increased height and larger footprint, the SUV variant naturally leans towards greater comfort and practicality, making it more suitable for families.
CHANGING HABITS
Driving an electric car in South Africa requires a mindshift, primarily around charging habits. We found charging the EQE overnight at home both convenient and necessary, especially given its real-world consumption figures, which averaged between 19 and 22 kWh per 100 km. For longer trips, public chargers were easy to use, though a certain amount of planning remains essential given the country’s charging infrastructure.
The vehicle’s official range of between 460 and 550 km per charge proved realistic in our experience, supported by adjustable regenerative braking modes, including one-pedal driving for optimal efficiency. On faster chargers, a 30-to-45-minute session can replenish the battery by about 90%, offering flexibility for extended journeys.
LUXURY, TECHNOLOGY, AND QUIRKS
Step inside, and the EQE SUV impresses with its minimalist yet luxurious cabin. The MBUX infotainment system takes centre stage, paired with a fully digital instrument cluster and ambient lighting that enhances the futuristic feel. Leather upholstery and satin-metal finishes elevate the experience, though the entry/exit system’s mechanism – which pushes you forward rather than back – feels counterintuitive.
Comfort remains a strong point – it is a Mercedes, after all – with adaptive air suspension ironing out road imperfections. However, like many vehicles in this segment, some controls rely heavily on touch inputs, which may divide opinion. The spacious boot (580 litres) and ample passenger room ensure that the SUV delivers practicality alongside luxury.
PREMIUM (AND PRICE) LEADER
The EQE350 SUV enters the South African market with a base price of R2,185,050, rising to R2,307,180 for the AMG Line variant. This positions it competitively against the BMW iX (starting from R1.65 million) and the Audi e-Tron 55 quattro (which will be replaced by the upcoming Q6 e-Tron in 2025). While it isn’t the most affordable option, the EQE SUV justifies its price with its premium build quality, extensive features, and the prestige associated with the Mercedes badge.
That said, the competition offers its own advantages: the BMW iX xDrive40 emphasises cutting-edge tech and a more dynamic drive, while the Audi e-Tron 55 quattro leans into understated luxury. However, for buyers drawn to the EQE SUV’s design and comfort-first ethos, the premium will be well worth it.
LAST WORD
As we continue our journey with the Mercedes-Benz EQE350 4Matic SUV over the coming months, we’ll focus on different aspects of our journey each month. Clearly, this vehicle is more than just a mode of transport – it’s a lifestyle statement. Its balance of luxury, practicality, and electric efficiency positions it as a strong contender in South Africa’s growing EV market. While the price may limit its appeal to a select audience, the EQE SUV is an excellent showcase of what modern electric mobility can deliver.
Report by BERNIE HELLBERG JR | Images © BERNIE HELLBERG JR
