GAC Motors is turning heads in South Africa’s competitive SUV market with the eye-catching new GAC Emkoo launch. This bold, tech-savvy SUV isn’t just about aesthetics – it’s designed to offer a modern, high-performance driving experience for those who value innovation.
Following the success of the Emzoom, the Emkoo enters GAC’s line-up as a statement model for buyers looking for an SUV that feels as advanced as it seems. We took the Emkoo for an extended test drive, beginning with a scenic breakfast launch at the Cradle Boutique Hotel and winding through various terrains to Something Orange. The journey provided ample opportunity to experience the Emkoo’s unique design and cutting-edge features.
SPACE-AGE LOOKS
The Emkoo demands attention right from the first glance. With its sharp, angular lines, prominent front grille, and distinct LED lighting, this SUV sets itself apart from the traditional models on the road. The aggressive LED headlights are seamlessly integrated into the large, intricately designed grille, creating a cohesive, modern front-end appearance. The grille features GAC’s signature design language, a nod to the brand’s commitment to innovation and style. At the rear, striking taillights and a dual exhaust system enhance the sporty look, making it clear that the Emkoo was crafted for those who want to make a statement wherever they drive.
Inside, the Emkoo continues its high-tech theme. The spacious cabin has a premium feel, with high-quality materials and meticulously designed details. GAC has successfully blended futuristic aesthetics with everyday functionality. One of the standout features is the 12.3-inch infotainment screen that dominates the dash, offering support for both Apple CarPlay and Android Auto for seamless smartphone integration. The minimalist interior features a clutter-free dashboard, slim air vents, and a streamlined centre console, creating an open and organised space. Ambient lighting options add a touch of sophistication, allowing drivers to set the mood. Leather seating with detailed stitching emphasises the luxury focus of the Emkoo, while the high-resolution digital instrument cluster provides real-time information in a clear, visually engaging format.
Practicality hasn’t been forgotten in Emkoo’s design. The SUV is equipped with ample storage compartments, and the rear seats offer generous legroom, making it suitable for family use. The cargo space is competitive, with a fold-flat feature for the rear seats that adds flexibility for more oversized items. Whether for daily commutes or longer road trips, the Emkoo’s interior feels functional and luxurious, with thoughtful touches designed to improve comfort and convenience for drivers and passengers alike.
PERFORMANCE TO IMPRESS
Under the hood, the Emkoo is powered by a 1.5-litre turbocharged engine, delivering an impressive 130 kW and 270 Nm of torque. This engine is paired with a 7-speed dual-clutch transmission (DCT), which provides smooth and precise shifts. The powertrain is well-suited for urban driving and long-distance cruising, offering a good performance and fuel efficiency balance. During our test drive, the Emkoo impressed with its ability to handle various road conditions, from smooth highways to rougher terrain. Acceleration is brisk, and the responsive steering makes manoeuvring through traffic and tight spaces effortless.
GAC has invested in advanced safety and driver-assist features for the Emkoo, enhancing the driving experience and creating a sense of security on the road. Standard safety features include lane-keeping assist, adaptive cruise control, and a 360-degree camera system, providing an extra layer of awareness in challenging driving conditions. The 360-degree camera, in particular, proved invaluable during tight parking situations, offering a comprehensive view of the vehicle. The adaptive cruise control was smooth and responsive, easily maintaining safe distances.
One of the key highlights of the Emkoo’s driving experience is its balanced ride quality. The suspension system effectively absorbs road imperfections, ensuring a comfortable journey for all occupants, while the sporty tuning of the chassis maintains a sense of connection to the road. This combination allows the Emkoo to perform equally well during leisurely drives and more spirited outings. Noise isolation is also commendable, with minimal road and wind noise infiltrating the cabin even at higher speeds, adding to the sense of refinement and luxury.
Technology and Innovation
The GAC Emkoo stands out in the SUV segment with its impressive tech features. Beyond the 12.3-inch infotainment screen and digital instrument cluster, the Emkoo offers advanced technology that enhances convenience and safety. Keyless entry and push-button start come standard, while the customisable ambient lighting allows drivers to personalise the cabin atmosphere. The infotainment system is intuitive and responsive, with a user-friendly interface that simplifies navigation and media control. For those who enjoy premium audio, the Emkoo includes a high-quality sound system that delivers rich, immersive sound, elevating the in-car entertainment experience.
One notable innovation in the Emkoo is its Intelligent Drive Mode system, which allows drivers to switch between various driving modes tailored for different conditions. Whether it’s Eco mode for fuel-saving on city streets, Sport mode for a bit more thrill, or Comfort mode for relaxed cruising, the Emkoo adapts to the driver’s needs with a simple touch of a button. This feature enhances the vehicle’s versatility, making it adaptable to a wide range of driving preferences and environments.
Value and Market Position
With a starting price of R499,900, the GAC Emkoo is competitively positioned in the SUV market, offering an attractive alternative to more established brands. Its futuristic design, robust performance, high-tech features, and premium materials provide exceptional value for discerning buyers who want more than just the basics. The Emkoo’s bold styling and advanced safety features set it apart from competitors, positioning it as a strong contender in the South African market, especially for those seeking a modern, tech-forward SUV that offers both style and substance.
The Emkoo is part of GAC’s broader strategy to expand its footprint in the South African automotive landscape, appealing to a new generation of drivers who value innovation and performance. With its eye-catching design and premium feel, the Emkoo strengthens GAC’s presence in the country and raises the bar for what consumers can expect from an SUV in this price range.
Last Word
The GAC Emkoo makes a strong case in South Africa’s SUV market with its futuristic design, robust performance, and high-tech features. It’s a vehicle that embodies GAC Motors’ commitment to blending form and function, providing a product that is as visually impressive as practical and enjoyable to drive. Priced from R599,900, the Emkoo offers buyers an attractive alternative beyond just the basics, challenging perceptions of what a modern SUV can offer. For those seeking a vehicle that stands out on the road and provides a refreshing experience behind the wheel, the Emkoo is worth a serious look. In a market filled with established competitors, GAC Motors has taken a bold step forward with the Emkoo, and it’s safe to say that South Africa’s SUV landscape just got a lot more exciting.
Report by BRYAN KAYAVHU | Images © GAC SOUTH AFRICA
