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JLR AIMS TO THRILL AT THE ULTIMATE BOND EXPERIENCE

Two British icons have once again come together to form something unique: Jaguar Land Rover will collaborate with 007 ELEMENTS, to give fans the ultimate peek behind the curtain of Bond, James Bond.

The interactive cinematic installation is located at the 3,000-meter summit of the Gaislachkogl Mountain in Sölden, Austria, next to the ice-Q restaurant that was used as the Hoffler Klinik in the latest Bond thrill-flick, Spectre.

It will offer visitors the opportunity to immerse themselves in the white-knuckle world of this well-known secret agent, while also interacting with movie-prop heroes like the Land Rover Defender and Range Rover Sport SVR that were used on-screen in the latest iteration of Bond’s adventures.

True to form, there will also be a variety of gadgets, and even some futuristic automotive technology from the car chases of tomorrow, like the electric-performance Jaguar I-Pace SUV.

007 ELEMENTS aim to showcase the story behind the story by revealing the intricate details involved in the filming and production of the 007 films. The project is a collaboration between Neal Callow who served as Art Director on the last four Bond movies, and the creative team at Optimist Inc, led by Tino Schaedler.

Bond fans can already get their action and adventure fix from as early as 12 July 2018, when the 007 ELEMENTS cinematic installation officially opens.

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