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MCLAREN APP PROMISES AN IMMERSIVE BRAND EXPERIENCE

British supercar maker, McLaren has released an app for Apple and Android smartphones that allows users to become immersed in the heart-throbbing excitement of everything McLaren.

The app, which will form part of the McLaren Automotive brand (sub-division of the McLaren Group), allows users to keep abreast with the latest news, videos and social media feeds from the carmaker.

It also allows enthusiasts to book driving and lifestyle experiences, while owners can access available handbooks on any current model in the Sports or Super Series that is available in easy-to-use PDF formats.

In addition to receiving all of the latest brand-related news in one place, the McLaren Automotive app will also allow users to tailor their feeds to the content they are most interested in.

The app will be available for download on Appleā€™s App Store or the Google Play Store.

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